Scholastic holds book fairs and sends flyers home all the time. Parents send their kids to school with money for newest Goosebumps book, and they come home with battery-operated toys. Do you see where some people might be upset? On average, 1/3 of the merchandise they sell is NOT a book. While parents are hoping their child is going to be enaged in reading, it instead feels like a shopping spree at Toys-R-Us. In other words, kids would rather play with their favorite heroes, not read about them...and Scholastic has been able to capitalize on that for over a decade.