Area schools may soon sell naming rights

Story: Area schools may soon sell naming rights

How do you dig yourself out of a budget crisis? You sell out. Businesses can start the bidding because some Florida schools are going to start advertising on buildings, hallways, uniforms, Web sites, printed handouts and more! Everything in the school will be sponsored by something. Get ready for your children to come home everyday and inexplicably want to consume more products!


Idaho teacher sells advertising space on tests

Story: Idaho teacher sells advertising space on tests

We have all received those Coupon Carnival ads in our mail? Well, picture one of those, but with math problems on it. One teacher took it upon himself to create a little revenue by selling pizza ads on his tests. It's undetermined if grades have been impacted, but students are left suspiciously hungry after they complete their exams. Maybe because when it's pop quiz time, they thought they were looking at menus?


Fewer students turn pages of yearbooks in digital age

Story: Fewer students turn pages of yearbooks in digital age


If they were smart, schools would get on top of this and buy a bunch of domain names to begin hosting digital yearbooks for the future. Statistics are showing that some yearbook sales have dropped as much as 50%. Tough break for Jostens, but it seems teens aren't as stimulated by these over-priced memoirs as they are by the internet and cell phones.


Scholastic Accused of Misusing Book Clubs



Scholastic holds book fairs and sends flyers home all the time. Parents send their kids to school with money for newest Goosebumps book, and they come home with battery-operated toys. Do you see where some people might be upset? On average, 1/3 of the merchandise they sell is NOT a book. While parents are hoping their child is going to be enaged in reading, it instead feels like a shopping spree at Toys-R-Us. In other words, kids would rather play with their favorite heroes, not read about them...and Scholastic has been able to capitalize on that for over a decade.


Schools complain about energy drinks

Story: Schools complain about energy drinks

Administration does not like free sample give-a-ways because they don't stand to make any profit. If they get the right advertising rep in there, Red Bull could be sponsoring all of their athletic events. This is assuming that they offer a better deal than Coke or Pepsi.


Teacher sells advertisements on tests

Story: Funds sliced, teacher sells ads on tests

Well parents, your kids math tests have now been bought out by corporate America. The students actually admit they look forward to seeing the ad. Which in marketing terms, means "It's working!" So even after taking an hour long quiz, what have the students really learned? That everyone has a price. So while the teacher is making the money needed, the students are getting tired of taking five tests every week.


Strapped for Cash, Schools Eye Bus Ads

Story: Strapped for Cash, Schools Eye Bus Ads

This is exactly the solution I had in mind to raise some extra cash- compromise a kid's childhood by forcing him/her to be exposed to advertisements on the school bus. As if we didn't get enough commercials in our lives, some people feel that maybe the bus ride in the morning could used spiced up a little. Actually, it's probably one of the few places left in a school setting that hasn't been tagged by advertising. We're only a few years away from every school having a corporate sponsor.


Retailers Start to Get Ready for School

Story: Retailers Start to Get Ready for School

It's almost that time of the year again. What is commonly referred to as "Back to School" shopping, but what retailers call "Our opportunity to guilt teens and parents into spending tons of cash because if they don't have our product, they forfeit any chance of self-esteem and popularity." Kohl's and JC Penny's are already having marketing wars for who can have the coolest commercials, and low-income families have already started explaining to their children that "if they don't like you for your clothes, then they aren't real friends anyway."


Cell-phone tower at Minnetonka school raises fears


Why shouldn't students be forced to stare at a huge T-Mobile logo when they are watching school hockey games? The cost of off-setting budget deficits is well worth the price of brainwashing consumerism to children. The only advantage of this is that students will have IDEAL cell phone reception while they are text messaging during class.


Subway Bans Homeschooled Kids from Essay Contest


Story: Subway Bans Homeschooled Kids from Essay Contest

Since it's hard to market to students at home who are not exposed to constant ads in the hallways, on Channel One, and even their reports cards, Subway decided it's not fair to let them cash in on any prizes. In addition, it was rumored that the initial concept for the contest was titled "The advantages of eating fast food and cutting PE time in schools."


 
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