This is part of a two-part campaign. First, they want to begin educating students about how unhealthy water is for you. Their research indicates that an increasingly large number of students are remaining hydrated during the school day, and for some reason that's a problem. Second, recylcing plastic bottles has become such a pain in the neck for them, that the only solution is encouraging kids to cup their hands under the faucets if they are thirsty. Who wants to have the added hassle of having to take out the garbage every night?