Retailers Start to Get Ready for School

Story: Retailers Start to Get Ready for School

It's almost that time of the year again. What is commonly referred to as "Back to School" shopping, but what retailers call "Our opportunity to guilt teens and parents into spending tons of cash because if they don't have our product, they forfeit any chance of self-esteem and popularity." Kohl's and JC Penny's are already having marketing wars for who can have the coolest commercials, and low-income families have already started explaining to their children that "if they don't like you for your clothes, then they aren't real friends anyway."

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